What is a '404' error page?

Page Not Found errors are also known as a a 404 error page. It happens when a visitor to your site tries

to access a page that doesn't exist on your site for one reason or another. These errors typically occur

when someone mistypes a URL on your site, when there’s a broken link from another page, when a page

that previously existed is moved or removed, or there is an error when a search engine indexes your site.

For a typical site, these errors account for c. 3% of the total page views, but they’re often untracked by

traditional analytics platforms like Google Analytics.

Page Not Found/404 errors would be something you would want to look at working with your hosting provider

to correct.

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