Having a blog can also help in SEO where the search engine will able to find your website.
Blogging on your store is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust, sales and etc.
Benefits :
Increase search engine traffic
Humanize your brand
Supports your social media activity
Share your passion for your business and category
Admin Panel > Online Store > Articles > Add blog
2. Name your blog, do the necessary settings (optional) > Save blog
Tips:
You can unpublish the article (uncheck the publication date box) until it's ready to publish.
You can edit the SEO (Meta description, URL & handle) of the article.
3. Back to Articles > Add article
4. Fill in all the applicable fields. If you have more than 2 blogs, you can assign the article to the specific blog.
Tips:
You can setup the visibility of your blog by choosing the status you want. (Publish, Schedule or Unpublish)
You can edit the SEO (Meta description, URL & handle) of the article.